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  • Your benefit

    Competent knowledge about machine performance, areas of implementation, and selection of attachments

  • Your benefit:

    Comprehensive understanding of the machines for an outstanding consulting competence

  • Your benefit

    Extensive transfer of information to increase sales success

Sales training in several stages

Basis: Basics Training 

Carried out by the responsible Area Sales Manager or individual basic training for new dealers by the academy - on request. 

Target group: New dealers


Stage 1: Advanced training: Technology/Sales

Information regarding technology and sales 

  • Sales: product range, industry overview, sales and marketing tools, offer preparation
  • Technology: Function of machines, main components, basics of operation and maintenance, brief overview: Hydraulic and electrical circuit diagrams, lubricants, exhaust gas control systems, machine transfer, machine driving

Target group: Sales staff of our dealers, product experts

Step 2: Sales/Rhetoric Training (german language)

Become a sales expert

  • Rhetoric and sales talk - 1 day: Small groups - practice exercises with Coach Prof. Dr. Kupfer 
  • Practice Workshops - 1 day: On current topics and technologies

Target group: Sales employees of our dealers who ideally have completed the sales training level 1 and would like to further their education in an intensive seminar.

What our customers are saying...

The hardware workshop for specialists in the SENNEBOGEN Academy was an incredible enrichment for me. (Paul Helmink, Kuiken, The Netherlands)

What our customers are saying...

The course offering of the Academy is very diverse and practice-oriented. The personal contact to the SENNEBOGEN employees is one of the many advantages. (Ian Hassell, Hassell, Great Britain)

What our customers are saying...

The harbor workshop offered SENNEBOGEN dealers the possibility of exchanging experiences with other dealers from around the world. (Zeki Gök, Forsen, Turkey)